Strategic Niche Marketing
If we go up to people and ask “How do you feel about a machine cutting your hair?” they will most likely respond with “That’s crazy”. In order for people to actually buy our product we are going to have to inform our audience that they have nothing to worry about, as we have made sure that the product is completely safe. We will also inform them of how this product will benefit them.
Strategic Partnerships
EZ CUTZ will rely on manufacturing businesses to partner with because we are looking for someone to make our idea a reality. We also want to partner with companies that will deliver our product on time to our customers to keep them satisfied.
Sustainable Competitive advantage
One of our main advantages is that this product is not made yet and it is very convenient.
market segmentation
EZ CUTZ product’s market segmentation will depend age. Usually young adults or teenagers visit a barber shop regularly, and this product is expected to grab the interest of people around these ages.
detailed market breakdown
Men in their 20-30’s will want to buy a machine that is able to give haircuts with little to no hassle. We want our marketing team to make our product well known and then we will put it up for sale online. Depending on how good the sales go we will make more.
target market segment strategy
We are targeting anyone that wants a haircut, and is too lazy to go to a barbershop and get one. These men or women will be are targets. We will have to sell them our product by giving them positive results.
industry analysis
Haircut prices will only go higher if you are only interested in the most experienced barbers, and nobody would want to go to an inexperienced barber. Prices can vary from $8- infinite due to the barber’s reputation or past works. We believe that this haircut product will benefit customers because it’ll be able to cut your hair the specific way, you will not have to wait to get your haircut, and you won’t have to pay a barber every single time for a haircut.
website marketing strategy
This website will be targeted to males ranging through any age, who still contain hair on their scalp. Many tactics will be used to get our product flowing through the market like, banner ads on barbershop websites, advertisements through Google search, a website demonstrating the concept of the product, etc.